Our Southeast Market
The Southeast Market is a dynamic and expanding market. The first project began in 2006, in the Florida Keys, and has since grown to a project portfolio throughout the state.
In 2019, there was a second expansion into the Georgia market. Since then, there have been two tax credit awards with the first Georgia project being Residences at Westview, a 60 unit development.
Our office is located in the historic Martin Luther King district on Edgewood Ave. in Atlanta, allowing us convenient access to all Southeast projects.

Wet-Net Villas in Islamorada, FL
Wet-Net Villas
Total Development Cost: $11,503,512
Wet-Net Villas is a 36-unit development located in Islamorada in the Florida Keys. The project is designed to serve as high-quality, affordable rental housing for the Village’s workforce. The project is located on Village-owned land and is situated in 18 duplexes with carports for each unit. Wet Net Villas is adjacent to Overseas Highway at Mile Marker 81, the major highway through the Florida Keys. The Village of Islamorada consists of five islands in the chain of islands comprising the Keys. This area includes restaurants and small stores all within a half mile of Wet Net Villas. Amenities include a community room, library and computer lab.
Hamilton Hills in Atlanta, GA
Hamilton Hills
Total Development Cost: $17,472,445
Hamilton Hills is a planned 52-unit family project located near the H.E. Holmes MARTA station. The development will feature one, two, and three-bedroom apartment homes as well as community spaces with a playground, community garden, and outdoor gathering spaces. The site is extremely well connected to the greater Atlanta area with its proximity to H.E. Holmes Station (within a quarter mile), and it is situated right in the middle of Interstate 285 and Interstate 75/85 along Interstate 20. Hamilton Hills will bring much needed new, affordable housing to the area as planned for in the HE Holmes LCI plan.
The Southeast Market in Detail
Our team has worked to strengthen partnerships with non-profit and government organizations, like our collaborative Innovare project in St. Petersburg, Florida with Volunteers of America Florida.
Innovare is a 51 unit development, half of the units are homeless focused and the other half are affordable.
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Joel Reed
Southeast Market President
Meet Joel
Joel Reed is based in Atlanta, GA and serves as Southeast Market President for Gorman & Company with a primary focus on Florida and Georgia projects. Joel has 20 years of experience in urban design, planning, and development. Joel’s experience ranges from senior affordable housing to luxury condominium buildings in Miami and the Florida Keys. He brings considerable knowledge and understanding of the development process given his history as a municipal planner, designer, development consultant, and developer in the private sector.
Joel holds a Master of Arts in Urban Planning and Policy and a Bachelor of Arts in Anthropology, both from the University of Illinois, as well as a Bachelor of Science in Environmental Science from Wheaton College. Joel is registered under the American Institute of Certified Planners.
Rachel Snethen
Director of Development Coordination
Rachel oversees development & marketing along with the EB-5 Regional Center. She provides training, mentorship, quality assurance, and best practice implementation. She manages efforts between funding partners through closing, construction, and stabilization.
Rachel has an MBA & B.S. in Management & Business from Franklin University and Associate Degree in Real Estate from Madison College.