Neighborhood Transformation

Gorman has often been approached by our community partners to tackle difficult housing challenges in existing, urban neighborhoods.

Injecting significant housing investment into a transitional neighborhood is often the key to community revitalization and neighborhood transformation. We have seen the similar results in many communities – when an older community suddenly has modern and innovative housing choices available, its economic vitality is greatly improved.

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Case Study: Union Corners – Madison, Wisconsin

The cross streets of East Washington Avenue and Milwaukee Street were once home to union soldiers as well as the French Battery & Carbon Company (aka Rayovac Battery Corporation). In 2002, after decades of serving as a manufacturing center in Madison, Rayovac announced plans to close its Madison packaging facility at Union Corners. The following year after closure of the Rayovac plant, the neighboring grocery store was also shut down, leaving a 13 acre parcel vacant on a prominent location along East Washington Avenue.

The City of Madison acquired the entire city block and performed environmental remediation. After that was complete, another developer purchased the entire site from the City of Madison, but soon thereafter faced the economic downturn in 2008 and was forced to deed the land back to the City. In early 2012, Gorman responded to a City issued Request for Proposal (RFP) and in October, 2012, was awarded an RFP for a multi-phased project at Union Corners.

Phase I: UW Health Clinic

Completed in late 2016, is a brand new $23 million, 60,000 SF medical clinic occupied by the UW Health System, a premier health care provider in the region.

The clinic serves approximately 92,000 patient visits per year with over 100 employees.

Phase II: Carbon

Carbon at Union Corners is the second overall phase and first residential phase of the Union Corners master development. Carbon was completed in 2017 and added new housing and retail to the Union Corners site. The two mixed-use buildings are connected by a pedestrian plaza and feature 90 apartment units (76 affordable and 14 market-rate), underground parking for residents, and 20,000 SF of ground floor neighborhood retail space. Amenities at Carbon include a community room, fitness room, on-site management, toddler play room, and a meeting room for neighborhood groups/meetings. This development also includes an integrated supportive housing component.

Phase III: Generations

Generations at Union Corners is a new construction development consisting of a mix of affordable and market-rate units for families. Specifically, this development targets grandfamilies (grandparents raising grandchildren) and kinship families (family members raising other family members’ children). The project includes 60 units total between two buildings. The buildings have access to underground parking with apartments above as well as a community room, supportive service office and programming space, and fitness center. Outdoor space includes a large pedestrian plaza, playground, open green space, and community gardens.

Phase IV: Nexus

Nexus at Union Corners is the final phase in the Union Corners development consisting of 105 market rate, new construction luxury apartments in downtown Madison, Wisconsin. This project features four stories of market rate apartments with ground floor retail.


Case Study: Choice Neighborhoods Initiative – Phoenix, Arizona

In July 2018, the City of Phoenix Housing Department, with Gorman & Company as its chosen lead developer, was awarded a $30 million Choice Neighborhoods Initiative (CNI) Implementation Grant from the U.S. Department of Housing and Urban Development (HUD) to improve the Edison-Eastlake Community (EEC) and transform it into a vibrant mixed-income neighborhood. EEC is located approximately one mile east of downtown Phoenix, Arizona, and is adjacent to St. Lukes Hospital.

The CNI Implementation Grant is the first ever awarded to a community in Arizona and will leverage over $185 million of additional funding to provide more than 1,000 families with new, high- quality, affordable and market-rate housing, along with significant neighborhood improvements. Gorman was competitively selected by the City of Phoenix to serve as the Housing Implementation Entity (HIE) for this grant.

Phase I: Soluna I & II

Soluna I & II entails the new construction of two new construction 177-unit family developments. This mixed-finance development serves a variety of income levels from extremely low income to unrestricted income, allowing families to continue their path towards economic self-sufficiency. Soluna I consists of 111 affordable and market-rate units for households with children.

There are two four-story buildings containing one, two and three bedroom units and one two-story building containing four and five bedroom units. Soluna II offers 66 one and two bedroom units for individuals and families. The development also includes a minimum of 10% fully accessible units and 2% sensory accessible units.

Phase II: Harmony at the Park I & II

Harmony at the Park I & II projects have 235 units that include property management and leasing offices, along with a multi-purpose room that can be used for training programs and resident functions. Natural open space will be situated throughout the property to allow for pedestrians to easily access the outdoor community amenities that include a community pool with adjacent pool house, ramadas with barbeques, and playgrounds for children of multiple age groups.

All common amenity areas will be fully accessible by all residents, and interaction between the residents is encouraged to create a sense of pride within the community. Harmony One serves households with children, 40% of the units will be offered on a preferential basis to households comprised of individuals with children. Those units will include at least two of the following unit types: two, three, four, and five-bedroom units, as all are available at the project.

Phase III & IIII:

 Information regarding these phases will be added as they are developed.

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