Our Southeast Market

The Southeast (SE) Market is a dynamic and rapidly growing region for Gorman & Company. Our work in the SE Market began in 2006 with our first project in the Florida Keys. In 2019, we expanded into Georgia with the award of our first 9% Low-Income Housing Tax Credit (LIHTC) project—Residences at Westview, a 60-unit development.

Since entering the Georgia market, our presence has grown significantly. We’ve secured six LIHTC awards, completed two developments, have two more under construction, and anticipate three additional closings within the next year. These efforts represent 318 units either completed or under construction, 143 units scheduled to close in 2026, and another 415 units in the pipeline projected to close in 2027.

As part of our long-term commitment to the region, we have pledged to support the City of Atlanta’s goal of creating 20,000 affordable housing units by developing 1,000 units as part of that initiative.

Our Southeast regional office is located in Atlanta’s historic Martin Luther King Jr. District on Edgewood Avenue, providing convenient access to our projects throughout the region.

Meet Southeast's Team
Hamilton Hills in Atlanta, GA

Hamilton Hills
Total Development Cost: $17,472,445

Hamilton Hills is a 52-unit new-build family project located near the H.E. Holmes MARTA station. The development features one, two, and three-bedroom apartment homes as well as community spaces with a playground, community garden, and outdoor gathering spaces. The location is extremely well connected to the greater Atlanta area with its proximity to H.E. Holmes Station (within a quarter mile), and it is situated right in the middle of Interstate 285 and Interstate 75/85 along Interstate 20. Hamilton Hills brings much needed new, affordable housing to the area as planned for in the HE Holmes LCI plan.

Hamilton Hills in Atlanta, GA

Hamilton Hills
Total Development Cost: $17,472,445

Hamilton Hills is a 52-unit new-build family project located near the H.E. Holmes MARTA station. The development features one, two, and three-bedroom apartment homes as well as community spaces with a playground, community garden, and outdoor gathering spaces. The location is extremely well connected to the greater Atlanta area with its proximity to H.E. Holmes Station (within a quarter mile), and it is situated right in the middle of Interstate 285 and Interstate 75/85 along Interstate 20. Hamilton Hills brings much needed new, affordable housing to the area as planned for in the HE Holmes LCI plan.

The Sanctuary in Atlanta, GA

The Sanctuary
TDC: $41,363,251

The Sanctuary is a transformative redevelopment of Trinity United Methodist Church’s historic campus in downtown Atlanta, directly across from City Hall. Led by Gorman & Company in partnership with TUMC, the project will restore the church’s sanctuary for continued ministry use, community events, and include six residential units and shared resident space. A new 16-story residential tower will replace the classroom/fellowship hall wing, preserving its original façade and delivering 83 affordable mixed-income units ranging from 30–80% AMI. The development will also continue to support the Trinity Women’s Center, a low-barrier shelter for women and children experiencing homelessness. Blending historic preservation with equitable housing, The Sanctuary reflects a bold vision for inclusive, community-centered redevelopment.

Folio House in Atlanta, GA

Folio House
TDC: $34,586,611

The Folio House is a planned adaptive reuse development in the heart of Atlanta, Georgia, transforming the historic Atlanta Constitution building adjacent to the Five Points MARTA station into a vibrant, mixed-use community. Phase 1A will restore the building’s exterior and activate ground-floor commercial space ahead of the 2026 World Cup, while Phase 1B will convert the upper floors into 46 one-, two-, and three-bedroom apartments affordable to households earning 30–80% of AMI. This transit-oriented project will include amenities such as a community room, computer center, and outdoor gathering space, providing critical mixed-income housing and revitalizing one of the city’s most connected locations.

The Southeast Market in Detail

Our Southeast team is committed to building strong partnerships with nonprofit and government organizations to advance impactful development. One example of this collaboration is Sweet Auburn Grande, a joint effort with the Butler Street Community Development Corporation (BSCDC).

Located in the heart of Atlanta, Sweet Auburn Grande is an urban infill, mixed-use, mixed-income development. The project includes 109 residential units—85% of which are affordable—along with structured parking and 8,800 square feet of ground-floor commercial retail space, activating the street and supporting the neighborhood’s economic vitality.

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Projects

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Projects

Units

Million TDC

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Joel Reed

Southeast Market President

Meet Joel

Based in Atlanta, Georgia, Joel Reed leads Gorman & Company’s Southeast Market with a strategic focus on advancing affordable housing and transformative development across the region. As Southeast Market President, Joel brings over 20 years of multidisciplinary experience in urban design, planning, and real estate development, positioning him as a trusted leader in shaping vibrant, inclusive communities.

Joel’s expertise spans the full spectrum of housing development—from senior affordable housing to luxury condominium projects in high-demand markets like Miami and the Florida Keys. His diverse background as a municipal planner, urban designer, development consultant, and private-sector developer gives him a comprehensive understanding of the development process and a unique ability to bridge public and private interests for the benefit of the communities Gorman serves.

Joel holds a Master of Arts in Urban Planning and Policy and a Bachelor of Arts in Anthropology from the University of Illinois, as well as a Bachelor of Science in Environmental Science from Wheaton College. He is a certified planner with the American Institute of Certified Planners (AICP) and continues to bring thoughtful leadership, technical expertise, and community-driven vision to every project.

Mira Kaufman
Development Project Manager

Mira is Development Project Manager for the Southeast Market. She works on site selection, financial modeling, and project coordination.

Mira holds a BS in Public Policy and a dual master’s in City & Regional Planning and Public Policy from Georgia Tech, where she focused her studies on affordable housing, community development, and urban policy.

Tyler Rufenacht
Development Coordinator

Tyler is Development Coordinator for the Southeast Market. He coordinates documentation and due diligence items for various developments in the Florida and Georgia Markets. Tyler came to Gorman from a non-profit where he previously worked on grant writing and fundraising.

He holds a Bachelor of Business Administration from the University of Wisconsin – Stevens Point in Business Management.

Rachel Snethen
Director of Development Operations

Rachel oversees development & marketing along with the EB-5 Regional Center. She provides training, mentorship, quality assurance, and best practice implementation. She manages efforts between funding partners through closing, construction, and stabilization.

Rachel has an MBA & B.S. in Management & Business from Franklin University and Associate Degree in Real Estate from Madison College.

Brock Thompson
Development Project Manager

Brock is Development Project Manager for the Southeast Market. Assisting in site selection, project financials, and general project progress coordination, he brings public private partnership experience to Gorman.

Brock holds a BS in Economics from the University of Nebraska-Lincoln and a master’s in City & Regional Planning from Georgia Tech, focused on real estate, affordable housing, & equity.