Resident Impact

We are dedicated to empowering our residents with the tools, knowledge, and resources they need to prosper and thrive in their housing, and all aspects of their lives. Gorman & Company takes an active role in providing permanent supportive housing through our Resident and Social Service Coordinators. The team focuses on impacting the lives of our residents in need of supportive services through referral-based care, community partnerships, on-site programming, and management collaboration.

We establish relationships with community partners, regularly evaluate programs/services, assess the community needs, implement diverse programming opportunities that allow residents to develop skills, obtain knowledge, and build a strong support system. We are dedicated to lifting up the underserved and underrepresented populations within our communities.

Discover a community to call home

“Before Valor and Dryhootch, I was homeless.”

David joined the Army in 2008, he was deployed to Afghanistan in 2010 where he served as a Cannon Crew Member. While preparing artillery for a fire mission, an enemy mortar round landed just behind him.

Twelve years later, he carries with him shrapnel and PTSD.

David finished active duty in 2012 and joined the Wisconsin Army National Guard where he finished out his career in 2017. His service ended and his homelessness began.

A Partnership for Veterans

In October of 2021, he heard about a new Veteran housing project being built on East Washington Ave. in Madison. Needing housing and employment, he turned to the Great Lakes Dryhootch, a dry, peer support organization centered on assisting Veterans and their families with civilian life.

Valor on Washington is a six story, mixed-use building with 59 two and three bedroom units of family affordable housing aimed to provide a welcoming community for Veterans and their families along with support services through Lutheran Social Services and the Dryhootch, which occupies the retail space on the first floor. Dryhootch provides a coffee shop atmosphere for clients to meet and grab a delicious cup of coffee, aptly named after the branches of the military.

David, soft spoken and reserved, said he leans toward isolation. A Veteran presence at both work (Dryhootch) and within Valor, where he lives, helps him feel safe within this peaceful community and share a similar camaraderie to what he experienced in the service.

Key Financing

Key financing partners for the $18.9 million Valor on Washington project included Dane County through its Affordable Housing Fund, the City of Madison through its Madison Community Development Division (CDD), Dane County Housing Authority, the Federal Home Loan Bank of Chicago, Associated Bank, Boston Financial, Walker Dunlop, and WHEDA.

David said he has seen a great deal of Vets turn to drugs and alcohol to manage their civilian life. He hopes to affect change within the Veteran community by helping them overcome addictions through Dryhootch support services.


A New Beginning: Cheryl’s Story

In 1963, Cheryl’s family moved to a small rural town in Wisconsin, she was just seven years old. She called this town home for over 57 years until a series of unfortunate events drove her away.

Freshman year of high school, she began dating her future husband, Ken; upon graduation, Ken joined the Navy and got stationed in Pensacola, Florida. Married in 1975, Cheryl made the long journey to Florida to live on base with her new husband. As soon as he finished active duty in 1976, they returned to their small Wisconsin town to be close to family and friends. Both Cheryl and Ken started working blue collar jobs at the two largest employers in town while Ken finished an additional five years in the Navy Reserves. They bought their first house and began raising their two children.

Difficult Decisions

In early 2000’s, both Ken and Cheryl lost their jobs, one factory closed its doors and the other laid off a substantial number of employees due to rising labor costs. Simultaneously, Ken’s health began to rapidly deteriorate.

Ken, unable to work due to his ailing health conditions, began social security disability. Cheryl found another job, but the small pay checks and the social security disability funds were not enough to cover the medical and housing upkeep expenses that overwhelmed them. They turned to refinancing their home several times to pay down medical bills and cover repairs to their home where they had spent decades raising their family.

In 2015, months shy of their 40th wedding anniversary, Ken passed away from medical complications. Cheryl was left with very difficult financial decisions on a single income. She sold their home, took the little profit from the sale, and moved into a senior (55+) apartment community just down the street. It provided relief and comfort from the storm until the building was sold to an outside property management company and the rent went from affordable to more than half of her monthly income.

Adaptive Reuse for Affordable Senior Housing

The real shock was nothing was affordable for senior citizens on fixed incomes in her small, rural town. “It was one of the hardest decisions I ever had to make. I was so afraid to move away from the town I called home for the last 57 years – but there wasn’t a choice when I looked at my bank account.”

During her search for affordable housing in neighboring towns, Cheryl heard about the newly opening Riverside Lofts, located in Jefferson, Wisconsin. Just 20 minutes from her hometown, she was blown away by the project the moment she stepped foot in the door.

Riverside Lofts is an adaptive reuse project that converts a prior furniture manufacturing facility and warehouse into 36 mixed-income apartments in downtown Jefferson, Wisconsin. This project is a catalyst for the city to commence construction of their planned Downtown Riverwalk. The building consists of a mix of 1, 2, and 3-bedroom units renting at affordable rents between 30% and 60% of county median income and four market rate units are also incorporated. Amenity spaces include a fitness center, community room, and resident storage. The project includes units targeted to residents with disabilities.

“My first impression was ‘WOW’. There was so much color and space. I wasn’t sure what affordable housing was going to look like, but I felt like I won the lottery!” Cheryl enjoys her neighbors and how they have bonded so quickly with each other. Between potlucks, walks along the river path outside, summertime patio conversations, Thanksgiving meal baskets, and the wonderful communication from the property manager, it is a welcoming new home and community for her.

Our Markets


Active Markets

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Our Markets

  • Arkansas - Locations in Avondale, Glendale, Mesa, Nogales, Phoenix, Tempe, and Tucson.
  • Arizona - Locations in Little Rock.
  • Colorado - Locations in Denver, Breckenridge, Keystone, and Vail.
  • Florida - Locations coming soon!
  • Georgia - Locations in Atlanta.
  • Illinois - Locations in Belvidere, Moline, and Rockford.
  • Indiana - Location in Gary.
  • Mississippi - Location in Gulfport.
  • New Mexico -
  • Ohio -
  • Oregon - Locations coming soon!
  • Wisconsin - The birthplace of Gorman & Company, this market serves as a home base to all of our markets across the country. Locations in Baraboo, Beloit, Jefferson, La Crosse, Madison, Milwaukee, Mt. Horeb, Oregon, Pulaski, Sheboygan, Sun Prairie, and Wausau.