Developer of the Year: Gorman goes beyond basic
development
By Janine Anderson
Wisconsin Builder, November, 2006
Gorman & Co. Inc. isn't the only developer working
with cities and governement agencies on housing projects.
But it is one of the best, according to those
who have worked with the company.
Antonio Riley, executive director of the Wisconsin
Housing and Economic Development Authority, said that when he took
the job, he didn't know about Gorman & Co. But as the agency faced
more difficult projects, it was Gorman that WHEDA kept turning
to.
The Majestic Loft Apartments, a roughly $17 million
project, was one of the most successful joint endeavors between
WHEDA and Gorman, Riley said.
In addition to providing more than 130 affordable
apartments in downtown Milwaukee, the project also heralded the
start of WHEDA's Emerging Business Development Program. Minority-owned
businesses performed nearly 25 percent of the work on the project,
Riley said.
Without Gorman's dedication to the concept, taht
never would have happened.
"[Gary Gorman] said, 'Antonio, that's where we
want to be,'" Riley said.
The company and WHEDA established protégé programs,
where a majority subcontracting firm links with a minority firm.
"Gary Gorman and his company have been really
on the front lines with us on this overall mission," Riley said.
"Not just producing housing but economic development of these smaller
businesses. It's a win-win for everyone involved."
In Madison, Mayor Dave Cieslewicz said similarly
good things about Gorman's willingness to work with the city on
a project on Allied Drive.
The project, Avalon Village, is in one of the
city's pooret and most-challenged neighborhoods, Cieslewicz said.
Gorman came in and put a 100-unit apartment complex at the entrance
to the neighborhood on a lot where a vacant warehouse grocery store
had stood for eyars. The project recently reached completion, and
people are still moving in.
"It improves the firmst impression 100 percent,"
Cieslewicz said. "It provided good quality, affordable housing
on the site. They have at least 70 percent of the development for
people of below-average incomes."
In addition to providing the obvious benefits
of the project, Cieslewics said, Gorman was willing to go beyond
the basic requirements.
"They actually did a pretty good job of working
with the neighborhood and providing things that weren't directly
related to the development but increased the neighborhood's perception
of it," he said. "They donated computers to the neighborhood center,
held a job fair and did other things that really helped them become
not just a developer but part of the neighborhood."
Working on these kinds of projects, where the
end result is more than just a new apartment buidling or subdivision
but a real benefit to a neighborhood, is an area of expertise for
Gorman.
"Gorman was at a meeting somplace in the state,
talking about recidivism," Riley siad. "Gary called me up. He said
there's got to be something we can do.
"If we can somehow look at some of those areas
and provide housing needs to better house the community and create
linkages for employment to work on these job sites, maybe we can
start changing things. That is the kind of philosophy that comes
from that man.
"I think we're a better state because Gorman &
Co. is around."
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